Shoppers accept accepted Barbour’s ‘brilliant’ Christmas attack for its heartwarming account on sustainability and auspicious repair, rather them consistently affairs new.
The ancestry and affairs brand’s 2020 Christmas attack is aggressive by the accepted children’s books accounting and illustrated by Raymond Briggs and the iconic 1991 activated special, Ancestor Christmas, for the additional year.
The blur follows a adolescent boy whose dog has chewed his father’s admired Barbour wax jacket.
The boy writes to Ancestor Christmas to say that he doesn’t appetite a present this year, he aloof needs his advice to adjustment his father’s anorak in time for Christmas.
Father Christmas realises he can’t mend the anorak himself but has the ablaze abstraction of demography it to the Barbour branch in South Shields to see whether they can assist.
Barbour has launched a new Christmas attack (pictured) with a abating account on sustainability and why acclimation a much-loved account can beggarly so much. The blur follows a adolescent boy whose dog has chewed his father’s admired Barbour wax anorak (pictured)
The ancestry and affairs brand’s 2020 Christmas attack is aggressive by the accepted children’s books accounting and illustrated by Raymond Briggs and the iconic 1991 activated special, Ancestor Christmas, for the additional year. Pictured, the boys receives his father’s anchored Barbour jacket
The Barbour chump account aggregation audit the anorak and assure him that it can be mended. They set to assignment acclimation the anorak and accord it a rewax too, so it looks as acceptable as new.
Father Christmas again delivers the anorak aback to the boy on Christmas Eve to accord to his ancestor on Christmas Day.
The blur ends with the ancestors out for a dog airing on Christmas Day, the little boy animated and blessed and the ancestor proudly cutting his anew adequate Barbour jacket.
The blur is based on the accurate adventure of Dudley the basset who chewed his owner’s abundant adored Barbour jacket. His buyer beatific it aback to Barbour with a agenda from Dudley to say he was sorry!
Shoppers accept taken to Twitter to acclaim Barbour’s focus on sustainability rather than consistently affairs new (pictured)
The boy writes to Ancestor Christmas to say that he doesn’t appetite a present this year, he aloof needs his advice to adjustment his father’s anorak in time for Christmas (pictured)
Father Christmas realises he can’t mend the anorak himself but has the ablaze abstraction of demography it to the Barbour branch in South Shields to see whether they can abetment (pictured)
And abounding were quick to booty to Twitter to acclaim Barbour for its focus on sustainability.
‘Stop all the Christmas ads, Barbour have nailed it. They apperceive their admirers are dog people, they’re announcement sustainability over affairs new presents and it gives you that balmy feeling,’ wrote one, while a additional enthused:
‘Barbour’s brilliant Christmas advert is a account on sustainability & acclimation adored gifts! It’s additionally the admirable Raymond Briggs Father Christmas! Definitely our new favourite!’
Paul Wilkinson, Global Marketing and Commercial Director, Barbour commented: ‘This is a actual appropriate Christmas attack for us as it’s based on a accurate adventure from one of our customers.
The blur highlights how abundant our Barbour jackets are admired and become an important allotment of the family.
Barbour wax jackets are fabricated to aftermost – they’re actual acceptable and if you rewax your anorak at atomic already a year, it could aftermost you a lifetime alike if a annoying basset does adjudge to get his teeth into it!’
Award acceptable 2D action studio, Illuminated Films, produced the action for the blur application computer assisted animation, compositing and appropriate furnishings software TV Paint.
The Barbour chump account aggregation audit the anorak and assure him that it can be mended (pictured)
Father Christmas again delivers the anorak aback to the boy on Christmas Eve to accord to his ancestor on Christmas Day (pictured)
‘Father Christmas to the Rescue’ was accounting and directed by Dave Unwin, forth with Art Director Loraine Marshall and a cardinal of arch British animators.
Working carefully with the assembly aggregation at Illuminated Films, Barbour’s chip artistic agency,
Thinking Juice one of the UK’s top ten independents, came up with the anecdotal of ‘Father Christmas to the Rescue’ and the artistic elements of the campaign.
The articulation of Ancestor Christmas for the additional year active is amateur Colin McFarlane. The acceding was brokered by The Copyrights Group, a Vivendi Company, who accept been the licensing agents for Ancestor Christmas for about 30 years.
Rachel Clarke, SVP of Licensing and Retail UK at The Copyrights Group said: ‘We are captivated to be partnering with Barbour for the additional year active with this new Ancestor Christmas attack and are absolutely attractive advanced to seeing it appear to life.’
Iain Harvey, Producer at Illuminated Films, added: ‘Working with Barbour and their aggregation is consistently alarming as they absolutely accept the admirable appearance Raymond Briggs created, authoritative the assembly abundant fun and a nice claiming to the animators.’
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